Ad creative is the single biggest lever on paid campaign performance. IN·DETAIL designs Google Display ads, Meta ad creatives, LinkedIn campaign assets, and full digital ad suites for businesses across Johannesburg and South Africa — built to stop the scroll and convert clicks.
All standard Google Display Network sizes — 728x90, 300x250, 160x600, 320x50, and responsive variants — designed to perform across the GDN.
Facebook and Instagram feed ads, story ads, carousel creatives, and collection ad imagery — designed for the Meta ad formats that drive your campaign goals.
Sponsored content images, conversation ad creatives, and document ad covers for LinkedIn campaigns targeting B2B audiences in South Africa and beyond.
HTML5 animated banner ads and animated GIFs for display campaigns — motion outperforms static in click-through rate across virtually every placement.
Multiple creative variants for A/B testing — different headlines, images, colour treatments, and CTAs — so your campaigns can optimise on real data.
We don't just execute briefs — we advise on creative strategy: what messages, visuals, and formats will perform for your specific audience and objective.
We establish the campaign objective, target audience, key message, channels, and all required ad formats. We review your brand guidelines and any existing creative to ensure the new ads are consistent and build on what's working.
We develop the creative concept — the visual hook, headline strategy, and call-to-action hierarchy that will make your ads perform. We present this direction before producing all ad sizes.
The approved concept is applied across every required ad size and platform format — including any animated variants, story sizes, and A/B test versions specified in the brief.
All ad creatives are delivered in platform-correct formats, file sizes, and specifications — ready to upload directly to Google Ads, Meta Business Manager, LinkedIn Campaign Manager, or your programmatic DSP.
Google recommends supplying all standard sizes for maximum placement coverage: 728x90 (leaderboard), 300x250 (medium rectangle), 160x600 (wide skyscraper), 320x50 (mobile banner), and 300x600 (half page). Additionally, uploading a responsive display ad allows Google to auto-generate additional placements. We supply the full set as standard.
Static ads are single-frame images. Animated ads use motion (GIF or HTML5) to draw attention and tell a slightly longer story. Animated ads consistently achieve higher click-through rates than static equivalents in most categories — we typically recommend producing both so your media buyer can test performance.
Yes — we regularly produce ad creative for media buyers, performance marketing agencies, and in-house marketing teams across South Africa. We're experienced at working to campaign manager briefs and delivering on tight trafficking deadlines.
Yes. Retargeting creatives have specific requirements — they need to acknowledge prior intent, offer a reason to return, and be visually distinct enough to register after initial exposure. We design dedicated retargeting creative suites as part of full campaign engagements.
A standard set of 5–8 static ad sizes can be produced in 2–4 business days once the concept is approved. Full campaign suites with animated variants and multiple messages take 5–10 business days. We offer express turnarounds for urgent campaign launches — contact us to discuss your timeline.
Organic social media graphics to complement your paid ad campaigns.
↗ 02Animated video ads and motion creatives that outperform static in video placements.
↗ 03Supporting print and sales materials that reinforce your digital campaign messaging.
↗Ready to launch campaigns with creative that converts? Tell us about your campaign and we'll respond with a proposal within 24 hours.